Resources
Media Relations: Wal-Mart vs Comcast
Herzog, Ali. “http://ariwriter.com/case-study-of-4-companies-on-twitter/.” Ari Writer: Strategies and Tips on Social Media and Marketing. (December 12, 2009). (accessed December 15, 2009).
Advertising and Interaction
”Cooliris Partners with Infiniti to Launch Publisher Network, Enables Premium Rich Media Experience Experience For Advertising.” SmartBrief. (July 16, 2009). (accessed July 16, 2009).
Hessel, Evan and Taylor Buley. “How To Know Your Web Ad is Working.” Forbes. (April 24, 2009). (accessed July 16, 2009).
Spread the News and Listen Carefully!
Cheyney, Sean. “The Five Newest Interactive Trends: How will They Affect You?” iMedia Connection. (June 23, 2009). (accessed July 16, 2009).
“Digital Research, Inc. Launches Waggle.” SmartBrief. (June 3, 2009). (accessed July 16, 2009).
Importance of Internal Interactivity
Bacal, Robert. “Internal Communication Strategies – The Neglected Strategic Element.” Bacal & Associates. (2008). (accessed July 16, 2009).
“The Power of Voice: Effective Communication Strategies to Weather the Economic Storm.” Guidestar. (July 2009). (accessed July 16, 2009).
Interactivity or Interactions in Online Courses
Bonk, Curtis J. and Seung-hee Lee, et. all. “The Importance of Interaction in Web-Based Education: Program-level Case Study of Online MBA Courses.” Journal of Interactive Online Learning. (2005). (accessed July 14, 2009).
Swan, Karen. “Relationships Between Interactions and Learning in Online Environments.” The Sloan Consortium. (2004). (accessed July 14, 2009).
Elders in New Media
“More Older People Active Online Now Than in Past.” ScienceDaily. (June 12, 2009). (accessed July 12, 2009).
Corbett, Peter. “2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users.” Istrategylabs. (January 5, 2009). (accessed July 12, 2009).
Keep Your Information Private!
“Howto: Protect Your Privacy on Facebook, MySpace, and LinkedIn.” Mint.com. (September 6, 2007). (accessed on July 11, 2009).
O’Neill, Nick. “Ten Privacy Settings Every Facebook User Should Know.” All Facebook. (February 2, 2009). (accessed July 11, 2009).
Friendster — Failure or Forever?
“Friendster.” Friendster. (2009). (accessed July 9, 2009).
Rivlin, Gary. “Wallflower at the Web Party.” The New York Times. (October 15, 2006). (accessed July 9, 2009).
Break From the Pack — Interact!
van Elsa, Alexander. “The Real Value of Social Media = Interaction.” Alexander van Elsa’s Weblog on New Media & Technologies & Their Effect on Social Behavior. (June 2, 2008). (accessed July 3, 2009).
Vesper, Eva. “The Do’s and Dont’s of Social Media Interactions – A Simple Guideline.” Speckboy’s Design Magazine. (September 24, 2008). (accessed July 3, 2009).
